About Mark Siebert
A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.
Recent Posts by Mark Siebert
As a Franchisor, Are You Broker-Ready?
The Silver Lining of Franchise Marketing and Operational Shifts in 2020
When COVID-19 lockdowns and travel restrictions went into effect in March 2020, franchise professionals needed to pivot quickly to alter lead generation efforts which focused on leading candidates toward in-person meetings. Now that we have implemented several months of modified franchise marketing and sales tactics, we can see that some of these changes are actually systemic improvements that may well become a part of the franchise marketing process even post-pandemic.
The Table is Set for Franchise Restaurant Expansion in 2021
It is actually not too hard to see why we should be optimistic about the future of restaurant franchise sales, even as this pandemic lingers and restaurant closings continue. If you consider the ingredients which, when combined, can lead to a resurgence in franchise sales, you can see why the coming year might just be a banner year for franchise sales in the restaurant franchising sector.
Franchising in the Post COVID Shutdown Era: The Time is Now to Change the Future
The pandemic has brought many changes across all industries, franchising notwithstanding. People have been displaced, projects put on hold, and in some cases business owners have had to rethink how or if they will be able to operate their businesses. As contrary as it may seem, however, now is the ideal time for potential franchisees to consider business ownership through franchising. And, therefore, it’s an important time for franchisors to provide compelling reasons for franchisee candidates to consider them. As individuals have taken the time to reflect and plan for their futures during the shutdowns and in the subsequent reopening periods, smart franchisors have also stayed busy making their concepts relevant and attractive – not just for consumers, but also for potential franchise buyers.
How To Tell A Compelling Story
The ability of a writer to connect with his readers is what lands some books on the best seller’s list and some in a bag at a yard sale.The same is true for a brand story.