Manalto Enterprise is a cloud-based social media management software that enables enterprises to efficiently manage their social media presence across multiple social platforms, at scale, with alignment to their structure. The Manalto solution delivers controls to support brand management and risk management across social media. Manalto saves time, money and resources, while allowing visibility to ensure real-time customer service and engagement. Manalto is headquartered in Reston, VA and supports customers globally.
Jim McKerlie is the Executive Chair at Manalto Inc. He is a highly regarded business leader and entrepreneur with over 25 years building organizations. Jim was integral in creating an international accountancy and advisory group that compromised 2000 members at its peak. He also co-founded a supplier business that dealt with extremely large franchise groups and worked closed with franchise management. He has been a pioneer in digital around the world and assisted many organizations as they adopted digital to transform the way they did business.
Recent Posts by Manalto
Help Local Franchises Stay in Your Brand’s Lane
Prospective franchisors are investing in the franchise space because they wish to be their own boss. While management experience and leadership skills are integral to successful franchises
10 Tips to Turn Your Franchise’s Utility Content into Shareable Posts
Your utility content can be dry, sometimes stale, and perhaps overused. These 10 tips to turn your franchise’s utility content into shareable posts.
Wrong Platform? - Don’t Let Your Franchise Miss the Train!
Online platforms, most specifically social media and how their management also affects your franchise’s reputation. If you misuse or just miss a platform, it could put your online reputation in jeopardy.
Programmatic vs Problematic
As the fastest growing medium in advertising history (yes, that includes print, broadcast and radio), programmatic is set to make up more than 50% of digital sales revenue worldwide by 2018.
Try These Social Media Tips to Spruce Up Your Content for Spring
Work through these tips to really add some pep into your spring content this year! Create a plan, continue to engage and refresh your advertisements.
Social Media Terms to Understand and Embrace in 2017
Taking the steps today to evaluate your social media efforts and utilizing a social media management tool for analytics reporting will help maximize your social media marketing budget and efforts.
The Importance of Adding Social Media into Your Marketing Budget
Social media is continuing to grow as a source of information, news, reviews and online engagement. More than ever, people are looking to social media to help them with their buying decisions.
Why Social Media Matters to a Franchise
If you're serious about moving your franchise forward this year, now is the time to recognize the role that social media can play in helping you reach your 2017 goals.
Social Media Guidelines for Your Franchise
As social media continues to grow as a marketing and communication tool, franchise systems need to have greater control of their brand.