About Jeff Lefler
Jeff is founder and CEO of FranchiseGrade.com.
Jeff has been involved in the franchise industry for over 15 years, as a franchisee, President of a Franchisee Association and founder of FranchiseGrade.com. Jeff built FranchiseGrade.com to provide prospective franchisees an independent resource to benchmark and compare franchise investment risk. He believes that any franchise is an investment first and foremost and the most important aspect of a franchise is the ROI for a franchisee investor.
After years of research, FranchiseGrade.com is the #1 market research company in franchising. Its data and research shows that 35,000 franchise outlets are opened and $25 billion invested each year into franchising – but there are less than 5,000 outlets of net growth each year. Jeff believes that franchisees need to better focus on a franchise investment’s ROI and not it’s consumer appeal.
Recent Posts by Jeff Lefler
Suppliers Need To Realize B2B Selling Isn’t A Real Thing
Defining your sales efforts as B2B has pervasive limitations to your company’s mindset. For suppliers in the franchise industry, this is a major problem that has contributed to more than one company’s demise.
An Office Flood and the Challenges of Remote Employees
We needed to quickly address this problem and made some simple changes in how we operate to help support an entire employee base that was working remotely.
College and Business Are Like Oil and Water
You can’t be in college and be entrepreneurial at the same time. They represent completely opposite thought processes.
Franchise Systems are Stretching for Growth
It’s hard to grow a franchise system. The data shows that in 2017, there are 299 franchise systems in our database with multiple buildouts.
A Paper Route Made Me A Successful Businessman
I learned a lot from that paper route and it shaped my future allowing me to be the businessman I am today. Here are some lessons that anyone thinking of starting their own business should know.
A Consumer Mindset Increases Risk for Franchisees
For new franchisees, investing in a franchise opportunity frequently begins with a consumer experience. The challenge is that using franchise services or eating at a franchise location is far different than investing in a franchise.