Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.
Franchising: Educating The Masses
One of the things I love about being involved with the International Franchise Association is the exposure I get to the different kinds of businesses that use the franchising business model.
Why You Should Pay Attention to Chipotle's Problem
Chipotle’s problem went beyond preventable. If there had been a robust source of checks and balances from within, insisting on efficient distribution and local sourcing without excessive risk, it’s likely none of this would have happened.
Effective Communications in a Franchise Environment
Three key strategies will help guide the process of building your Communications Plan. Choose Five Channels if you have not used five channels to communicate your message, then you haven’t fully communicated.
Technology At A Price
The technology available to bricks and mortar retailers and restaurants that utilize location modeling and site analysis for development and marketing, has taken a significant step forward.
