If you operate a local or regional franchise, be it a restaurant or a car wash or in-home senior care business and you are not managing your social and digital marketing carefully, you are missing the most impactful source of local customer acquisition.

There is no guarantee on the ultimate outcome of the trade pressure President Trump will apply. But once he does, you should be aware of how it might affect your business and be prepared with some thoughts on how to react.

Whether you are a franchisee or a franchisor, Michelangelo’s definition says we are all creative and you don’t have to be cutting edge if your razor sharp. Keep your eyes and your mind open.

Conflict isn’t always fun but it creates sparks that start creative fires. If you don’t agree with the direction or have better idea or saw somebody else’s better idea, speak up, that’s one of the values of franchising.

Now, the fact that an hourly co-worker might respond to a question about who they work for with the name of the brand is not terribly surprising. After all, the brand is the easiest response.

All franchise companies have a system of regular inspections of their company and franchise operations. Below is a list of tactics you can use to get the most out of the experience.

One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of the downsides.

The reason that’s a surprise is that everybody pays the same in franchise fees, royalties, and advertising expenses, but the franchisees who actively participate simply get more for their money.