About Bob McDevitt
Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.
Recent Posts by Bob McDevitt
Social Store Marketing
If you operate a local or regional franchise, be it a restaurant or a car wash or in-home senior care business and you are not managing your social and digital marketing carefully, you are missing the most impactful source of local customer acquisition.
The Coming Trade Turmoil
There is no guarantee on the ultimate outcome of the trade pressure President Trump will apply. But once he does, you should be aware of how it might affect your business and be prepared with some thoughts on how to react.
A Few Thoughts on Creativity
Whether you are a franchisee or a franchisor, Michelangelo’s definition says we are all creative and you don’t have to be cutting edge if your razor sharp. Keep your eyes and your mind open.
The Value of Conflict
Conflict isn’t always fun but it creates sparks that start creative fires. If you don’t agree with the direction or have better idea or saw somebody else’s better idea, speak up, that’s one of the values of franchising.
Do Your Employees Know Who They Work For?
Now, the fact that an hourly co-worker might respond to a question about who they work for with the name of the brand is not terribly surprising. After all, the brand is the easiest response.
Facing The Franchisor Inspection Monster
All franchise companies have a system of regular inspections of their company and franchise operations. Below is a list of tactics you can use to get the most out of the experience.
HOW TO INNOVATE AS A FRANCHISEE
One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of the downsides.
Are You Getting The Most Out Of Your Royalties?
The reason that’s a surprise is that everybody pays the same in franchise fees, royalties, and advertising expenses, but the franchisees who actively participate simply get more for their money.