Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.
The Power of Strategic Planning
Every company, franchisee or franchisor, should create a strategic plan every year. the strategic plan is the blueprint for the business mission, the business goals, and the action steps necessary to get there.
Selling Your Franchise Business
It is hard to stay committed in any pursuit when the decision has been made to disengage. Keep the same focus on the business that made it successful in the first place.
Five Things to Keep in Mind During a Business Crisis
Every business has the potential to have a PR crisis at some time in its existence. Here are a few things you should keep in mind if something happens in your organization.
How to Handle a Difficult Franchise Advisory Council Meeting
Preparing for any FAC meeting should take time and effort but preparing for a one at a difficult time requires more focus. Here are five things to keep in mind when preparing for such a meeting.
Spontaneous Hospitality
If the organization encourages a culture of hospitality and then engages employees and franchisees who have hospitality in their genes, the revised culture will emerge.
