Controlling the domino effect on social media Social media has the power to expose and to shape the reputation of a franchise system. Just as good reviews can benefit a business on social media.

It’s a best practice in the restaurant industry to have a weekly calendar and “periods” not months that that contain 4 or 5 weeks each. Many larger restaurant concepts employ this approach as it brings more consistency and comparability to the numbers.

One of the things I love about being involved with the International Franchise Association is the exposure I get to the different kinds of businesses that use the franchising business model.

The easiest way is to sell more to you present customers. The second most effective way is to try to sell more to your past customers, and the third best way is to get your present and past customers to refer potential new customers to you.

Outsourcing human resources management functions to experts in the Professional Employment Organization (PEO) industry is an increasingly popular choice, particularly among franchisees.

What an important question and an even bigger dilemma for many companies. Working in the franchise industry I am acutely observant of employee behavior whenever I am doing business with any franchise.

The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal.

Whenever I attend a franchise trade show, I always have franchise purchasers ask who they can turn to for advice about buying a franchise or researching a franchise.

Every franchise owner wants to put their best face forward when opening their doors for the first time. Here are a few tips to hiring and training that will help you to breathe easy on the Opening Day of your franchise business.