Franchisors support their Franchisees in various ways; however the focus of this article is on training, advertising, innovation and expense support. These 4 variables will have a huge impact on the long-term success of Franchisees.

This article is the first in a three-part series designed to show you how to use your POS data to retain customers, attract new customers and radically improve your franchise’s performance.

Franchisees can’t just open a franchise location and expect customers to beat a path to their door. Those customers need to be able to find them. One of the easiest methods to ensure that your business is conspicuous is by means of signage.

The women I’ve met have at least two things that match-up a solid franchisee profile. They want more success for themselves and they have the experience and skills to be successful.

It is imperative to have goals in mind when franchising your business. Perhaps even more important, however, is to be flexible with your franchise goals and how you realistically achieve them.

When an individual decides to invest in a franchise and they’ve narrowed their choice down to one or two franchises. There are six key components that every franchise candidate should include as part of their franchise due diligence process.

Controlling the domino effect on social media Social media has the power to expose and to shape the reputation of a franchise system. Just as good reviews can benefit a business on social media.

It’s a best practice in the restaurant industry to have a weekly calendar and “periods” not months that that contain 4 or 5 weeks each. Many larger restaurant concepts employ this approach as it brings more consistency and comparability to the numbers.

One of the things I love about being involved with the International Franchise Association is the exposure I get to the different kinds of businesses that use the franchising business model.