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Franchise Articles

Effectively Managing a Franchise System Brand on Social Media

Controlling the domino effect on social media Social media has the power to expose and to shape the reputation of a franchise system. Just as good reviews can benefit a business on social media.

Why Report Every 4 or 5 Weeks in the Restaurant Industry

It’s a best practice in the restaurant industry to have a weekly calendar and “periods” not months that that contain 4 or 5 weeks each. Many larger restaurant concepts employ this approach as it brings more consistency and comparability to the numbers.

Franchising: Educating The Masses

One of the things I love about being involved with the International Franchise Association is the exposure I get to the different kinds of businesses that use the franchising business model.

The Best Ways to Build Your Franchise Business

The easiest way is to sell more to you present customers. The second most effective way is to try to sell more to your past customers, and the third best way is to get your present and past customers to refer potential new customers to you.

Human Resources Outsourcing: One Size Does Not Fit All

Outsourcing human resources management functions to experts in the Professional Employment Organization (PEO) industry is an increasingly popular choice, particularly among franchisees.

Are your Employees Performing at their Maximum Potential?

What an important question and an even bigger dilemma for many companies. Working in the franchise industry I am acutely observant of employee behavior whenever I am doing business with any franchise.

Franchising, Optimism for Success!

The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal.

Who Are My Franchise Advisors?

Whenever I attend a franchise trade show, I always have franchise purchasers ask who they can turn to for advice about buying a franchise or researching a franchise.

Hiring for Success in Franchising

Every franchise owner wants to put their best face forward when opening their doors for the first time. Here are a few tips to hiring and training that will help you to breathe easy on the Opening Day of your franchise business.