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Franchise Articles

The Importance of Reputation Management for Franchises on Social Media

Social media is the most widespread and instant form of global communication, information sharing and engagement utilized by consumers and businesses today.

Architecting Your Franchise’s Marketing Strategy for International Expansion

According to a recent global survey conducted by the International Franchise Association on behalf of the World Franchise Council, “the penetration rate for non-domestic brands in some countries can be as high as 80 percent or more.

Protect Yourself: Negotiate Tenant Friendly Lease Provisions

Negotiating a lease is a lengthy process. To say that a lease, drafted by the landlord’s counsel, heavily favors the landlord is a huge understatement. However, there are important provisions that tenants can negotiate into a lease to protect their interests.

How to Hire and Keep the Best People

Today’s razor thin profit margins have placed a critical importance on hiring the right people and retaining them. Many franchisees do not realize the true cost of hiring an employee or losing an employee.

Why Franchising Works for Some People, But Not All

Franchising is a powerful methodology used by businesses in more than 75 primary industries. But there’s one thing about franchising than many people overlook. It’s not for everyone; and it may not be for you.

Franchising is Full of B.S.™

Whether we realize it or not, everything we do in life and business is based on Behavioral Sciences. The mind bases decisions and activities on the intellectual part of making decisions that are best for us.

Franchisee-Franchisor Fit Matters

There are numerous factors involved in franchisee-franchisor fit one such marker being the stage of growth of a franchise system. There are five predictable stages of growth.

Want To Expand Your Net Worth By Investing In A Franchise And Come To The US?

Foreign investors represent a huge pool of potential franchisees as the US immigration policies encourage certain types of foreign investors to invest in the US by offering investor class visa opportunities.

Put Your Best Foot Forward at Your Next Franchise Trade Show

Considering adding a trade show to this year’s agenda? The following tips are designed to help franchisors make the most of these industry experiences.