Public Relations (PR): Building Your Franchise Brand Through the Media
The Public Relations society of America partially defines PR as “anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.” That’s a big responsibility. Franchise PR marketing plays a significant role as an amplifier of company messaging and buffer in crisis management. It is the key component that aligns brand story with its unique selling proposition, its mission and its leadership team, and then takes it to the public. They are the “big thinker” in a room of business analysts, harder to measure but necessary to round out the big picture.
The Table is Set for Franchise Restaurant Expansion in 2021
It is actually not too hard to see why we should be optimistic about the future of restaurant franchise sales, even as this pandemic lingers and restaurant closings continue. If you consider the ingredients which, when combined, can lead to a resurgence in franchise sales, you can see why the coming year might just be a banner year for franchise sales in the restaurant franchising sector.
First Steps to Preparing to Finance Your Business - Part 2
Preparation when launching a new privately held business or a franchise is key to the success in securing the financing needed to properly capitalize a new business enterprise. The following outline describes video #1 of a 3-part series that outlines key steps to prepare for financing a new business:
Three Ways Franchisors Should Pivot Right Now
By Harold Kestenbaum Despite what you might think, now is actually a great time for franchises. Whereas with the 2008 recession, access to funding and financing was extremely limited, the opposite is true now. With low interest rates and many funding programs targeting small businesses, franchisors have the unique opportunity right now to learn how to sell more franchises, despite the upheaval our world seems to be experiencing.
Top 11 Reasons Your Franchise Advertising Isn’t Working
Franchise advertising isn’t for the faint of heart. It’s a tricky business that can yield amazing results when executed correctly, or waste valuable dollars on low-quality leads, or no leads at all. Whether you’re an experience franchisor, or novice franchisee, the following franchise advertising pitfalls explain exactly how some franchise digital marketers are missing the mark.
Tech in the system: are you ready to launch?
Attorneys, franchisors, and franchisees have all been fascinated by high-tech gismos at one point in time or another. Most of us, dabble in the art of bringing high-tech into our current processes and systems. However, when your lower tech doesn’t play well with the newer high-tech systems you end up with a mess – if you’re lucky. We as many companies, have tried to lower our carbon footprint in the office. As a law firm, files and paper is what we do. In today’s digital age, especially in this COVID season, you would think paper to be obsolete. For law firms, and many companies, that’s a goal but not yet a reality. Taking typed notes on a laptop during a client meeting still just isn’t as personal as sitting down with a notebook and pen. Nor do I reach for my laptop or tablet when about to go into a firm meeting or take notes on what the next steps on moving a client forward are. How can we bridge the gap between the paper age and the digital age? We would like to share with you one piece of high-tech that meshed so well with our low-tech that we can’t imagine working without it! Entering into orbit from outer space – Rocketbook! You can tell I am just a little excited about this can’t you?
First Steps to Prepare to Finance Your Business
We are pleased to share this link to the 1st video of a 3 part video series. In this video, we cover the following 3 main areas to begin to secure financing for your new franchise business:
Franchising in the Post COVID Shutdown Era: The Time is Now to Change the Future
The pandemic has brought many changes across all industries, franchising notwithstanding. People have been displaced, projects put on hold, and in some cases business owners have had to rethink how or if they will be able to operate their businesses. As contrary as it may seem, however, now is the ideal time for potential franchisees to consider business ownership through franchising. And, therefore, it’s an important time for franchisors to provide compelling reasons for franchisee candidates to consider them. As individuals have taken the time to reflect and plan for their futures during the shutdowns and in the subsequent reopening periods, smart franchisors have also stayed busy making their concepts relevant and attractive – not just for consumers, but also for potential franchise buyers.
How To Start A Homecare Business For Seniors
There’s lots of opportunity for success with a senior homecare business. But there are also opportunities to fail. Here’s how to successfully start a homecare business for seniors.