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Franchise Articles

PR Mapping: 4 Ways to Wow

Before any good franchise marketing PR professional maps out a strategy for success, they start with four key principles: Know the brand, know the industry, know the messaging, know the journalist.

Between Now and Normal – Turning Back On the Franchise System - Part 3

We are concluding this 3-part series, on some best practices, or possibly let’s continue to say ‘anticipated best practices’ on how to Turn Your Franchise System Back On.

The 6 Key Areas to prepare for Underwriting an SBA loan and Equipment Lease

In this video, we focus on your personal credit which is the first area listed in the 5 key areas to prepare for an SBA loan and an equipment lease.

Three Reasons 2021 is the BEST Time to Franchise Your Business

It seems odd to believe that now would be a good time to expand a business through franchising, considering we are just on the other side of 2020 and all that came with it. However, there is good news to be had for franchisors. Several factors support the idea that 2021 may be the best year yet to franchise a business, here are three of the top reasons to consider.

Between Now and Normal –Turning Back On the Franchise System - Part 2

We all thought 2021 would bring us “normal”, but this seems to be the decade that just keeps on giving. We are in the middle of this 3-part series, we will look at some best practices, or possibly let’s continue to say ‘anticipated best practices’ on how to Turn Your Franchise System Back On.

Franchise Consulting: A Great Alternative to Franchising

Franchise Consulting is the kind of business that can check all the boxes on a franchise seeker’s wish list: home based, lucrative, flexible schedule, growth industry, fulfilling, interesting. A career as a Franchise Consultant can be a great alternative to franchising.

First Area Representative Agreement signed for TaxAssist Accountants in New Jersey

TaxAssist Accountants, the UK’s largest network of small business specialist accountants and leading tax and accounting franchise, which launched in the US earlier in the year, has signed its first Area Representative Agreement with President Hal Gross.

The Silver Lining of Franchise Marketing and Operational Shifts in 2020

When COVID-19 lockdowns and travel restrictions went into effect in March 2020, franchise professionals needed to pivot quickly to alter lead generation efforts which focused on leading candidates toward in-person meetings. Now that we have implemented several months of modified franchise marketing and sales tactics, we can see that some of these changes are actually systemic improvements that may well become a part of the franchise marketing process even post-pandemic.