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Little Caesars® Pizza Opens in Piqua, Ohio

Piqua, Ohio - Little Caesar Enterprises, Inc. celebrated the grand opening of itsmost recent location in Piqua, Ohio as Little Caesars franchisee Jim Batsakes openedhis doors for business at 646 W. Water St. “I’m excited to bring the very best in pizzacarry-out to Piqua,” said Batsakes. “I look forward to offering a large, fresh, pepperonipizza that’s ready when my customers are, with no waiting or need to call ahead.”Before becoming a Little Caesars franchisee, Batsakes was an operating partnerwith a full-service pizza restaurant in Michigan. He has also worked in management forvarious national restaurant chains.

“When I was researching franchising opportunities I was looking for a simpleoperating model and a winning concept,” added Batsakes. “I chose Little Caesarsbecause the concept is especially well positioned to grow in today’s economy since itoffers consumers outstanding value: a high quality, convenient product for a great price.The value Little Caesars provides is something families can really appreciate at a timewhen they are looking to stretch their dollar.”

Giving back to the communities in which Little Caesars does business has beenpart of the company’s philosophy since 1959. As a new business owner, Batsakes plansto support local organizations and community events in Piqua and the surrounding area.“Customers have been excited about our store opening,” said Batsakes. “I am eager toget involved and support efforts that are important to the community.”

Little Caesars uses fresh ingredients, including dough made fresh in stores,fresh, never-frozen cheese, and sauce made with vine-ripened tomatoes. Some of themenu items Batsakes will feature in his store include HOT-N-READY® Pizza, CrazyBread®, Caesar Wings® and Caesar Dips®.

“Little Caesars is growing across the country and is well known for its great value,quick service, and tremendous appeal to families,” said David Gray, national vicepresident, franchise services, Little Caesar Enterprises, Inc. “We look forward to servingthe residents of Piqua with delicious Little Caesars pizza and other great tastingproducts in their community.”

In one of the largest U.S. quick serve restaurant research studies in 2007, LittleCaesars was named the best value for the money of all quick serve restaurant chains.*Sandelman & Associates’ Quick-Track® research study tracks key consumer behavioraland attitudinal measures for all major fast-food chains. Surveys were conducted amongmore than 84,000 quick service restaurant customers in 70 major markets across theU.S. Little Caesars was also named highest rated pizza chain for “Convenience ofLocations” and “Speed of Service.”

Little Caesars was listed by the Small Business Administration (SBA) as one ofthe best loan performers among franchises with more than 60 SBA-guaranteed loans.**Little Caesars also works with preferred lenders who understand the business, whichbecomes increasingly important as it gets more difficult for entrepreneurs to securefinancing in today’s economy.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant inGarden City, Michigan in 1959. Little Caesars built more stores in the U.S. in 2008 than any otherpizza chain and today is the largest carry-out chain internationally with restaurants on fivecontinents. Little Caesars is growing in prime markets across the country, and is offering strongfranchisee candidates an opportunity for independence with a proven system. In addition, LittleCaesars offers strong brand awareness, including one of the most recognized and appealingcharacters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports andentertainment industries include: the Detroit Red Wings, Olympia Entertainment,Olympia Development, Blue Line Foodservice Distribution, Champion Foods, IlitchHoldings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, anda variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. MarianIlitch owns MotorCity Casino Hotel.

For more information about the Little Caesars and available franchiseopportunities, visit www.LittleCaesars.com

* “Highest Rated Chain – Value for the Money” based on a nationwide survey of quick service restaurantconsumers conducted by Sandelman & Associates, 2007.** Source: Coleman Report, an annual compilation of performance data on thousands of SBA-guaranteedfranchise loans.
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