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Little Caesars Pizza Opens First Location in India

DETROIT– Little Caesar Enterprises, Inc. today announced the grand opening ofits first restaurant in India. Entrepreneurs Ashish Choudhary and Alka Balain haveopened their Little Caesars Pizza restaurant in Gurgaon, India, a suburb near New Delhi.

“Little Caesars is pleased to offer hot, fresh pizza at a value to consumers inIndia,” said Mike Therrian, vice president of International, Little Caesar Enterprises, Inc.“We look forward to growing in India and other international locations with highlyqualified franchisees such as Ashish and Alka.”

Little Caesars, which celebrates its 50th anniversary this year, is the largest carryoutchain internationally with restaurants on five continents. In 2008 Little Caesars builtrestaurants in seven countries, and plans to open a restaurant in Peru this spring. LittleCaesars has approved franchisees in New Zealand and Oman. Last year, it openedmore domestic units than any other pizza chain in the U.S., opening stores in 41 states.

Choudhary is transitioning into Little Caesars franchise ownership as anexperienced entrepreneur with other business ventures. He also owns an informationtechnology (IT) business in India. Before investing in his own IT business, he worked inthe United States in California’s IT industry.

“Little Caesars has provided us with a simple, proven business model, training andthe ongoing support we need to help establish the brand in and around New Delhi,”Choudhary said. All franchisees receive ongoing training, architectural and constructionservices to help with design, the ongoing research and development of new products,and effective marketing programs and support.

Choudhary and Balain hope to open several additional locations in the greaterNew Delhi region in the coming years.

Some of the menu items Choudhary and Balain will feature in their store includeHOT-N-READY® Pizza, Crazy Bread®, Caesar Wings® and Caesar Dips®. Additionalmenu items offered in the restaurant include several varieties of vegetable toppings forpizzas as well as chicken toppings.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their firstrestaurant in Garden City, Michigan in 1959. Little Caesars built more stores in the U.S.in 2008 than any other pizza chain and today is the largest carry-out chain internationallywith restaurants on five continents. Little Caesars is growing in prime markets across thecountry, and is offering strong franchisee candidates an opportunity for independencewith a proven system. In addition, Little Caesars offers strong brand awareness with oneof the most recognized and appealing characters in the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports andentertainment industries include: the Detroit Red Wings, Olympia Entertainment,Olympia Development, Blue Line Foodservice Distribution, Champion Foods, IlitchHoldings, Inc., Uptown Entertainment, Little Caesars Pizza Kit Fundraising Program, anda variety of venues within these entities. Michael Ilitch owns the Detroit Tigers. MarianIlitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities,visit www.LittleCaesars.com

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