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LITTLE CAESARS® PIZZA AND PEPSI LAUNCH “BUZZ IN TO WIN” NATIONAL PROMOTION

DETROIT – Little Caesar Enterprises, Inc. and Pepsi today announced a nationalscratch-off game promotion “Buzz in to Win” in cooperation with Sony Computer EntertainmentAmerica (SCEA). This promotion includes national marketing and advertising components andoffers Little Caesars’ customers across the country a chance to win one of 450 PlayStation®Trivia Prize Packs, including BUZZ! games, PLAYSTATION®3 (PS3™), PlayStation®2, andPSP® (PLAYSTATION®PORTABLE). BUZZ! trivia games bring an immersive game showexperience for up to eight players straight to your living room.

“Little Caesars provides consumers high-quality pizza and other products at a greatvalue, and with this promotion, everyone is a winner,” said Linda “LJ” Jaworski, senior vicepresident of marketing and communications, Little Caesar Enterprises, Inc. “Little Caesars isexcited to team up with Pepsi and SCEA to offer our customers even more fun, food andentertainment.”

Little Caesars customers can receive a “Buzz in to Win” scratch-off code card by visitingparticipating Little Caesars restaurants and purchasing a fresh HOT-N-READY® pizza with anyPepsi beverage. Customers simply scratch off their code card and enter their code atwww.LittleCaesarsBuzz.com to determine if they have won a coupon for a free Little CaesarsCrazy Bread® with the purchase of any HOT-N-READY® pizza and a Pepsi beverage or one of50 PlayStation® Trivia Prize Packs per week.

PlayStation® Trivia Prize Packs include:
  • PS3™ with BUZZ!™ Quiz TV videogame
  • PlayStation® 2 with BUZZ!™ The Hollywood Quiz, BUZZ!™ The Mega Quizand BUZZ!™ Jr. RoboJam videogames
  • PSP® and BUZZ!™ Master Quiz videogame
Additionally, a coupon for a free Little Caesars Crazy Bread® with the purchase of anyHOT-N-READY® pizza will be available on BUZZ! videogames at participating national retailersthroughout the promotion.

Customers who purchase a HOT-N-READY® pizza at Little Caesars locations may alsoreceive a coupon for $5 off any new BUZZ! videogame at participating GameStop® stores andonline at www.gamestop.com.

“As we enter into our third successful year with Little Caesars, we’re excited to partnerwith them on another great promotion,” said Margery Schelling, CMO PepsiCo Foodservice.“With hundreds of PlayStation® prizes, ‘Buzz in to Win’ is going to be a blast for the wholefamily.”

"We’re always looking for creative ways to engage with great brands and provide a trulyunique PlayStation experience to consumers,” said Ginger Kraus, senior director of marketingalliances at Sony Computer Entertainment America. "By collaborating with Pepsi-Cola and LittleCaesars on this promotion, we’re continuing to redefine social entertainment with games likeBUZZ! and have created the perfect backdrop for a party with friends.”

The “Buzz in to Win” promotion will begin on February 23, 2009 and continues throughApril 27, 2009. Promotion details and official rules are available at participating Little Caesarslocations and online at LittleCaesarsBuzz.com. Communication elements to support thepromotion include print, broadcast and Web materials along with in-store point of purchasedisplays.

There is no purchase necessary to receive a “Buzz in to Win” scratch-off code card.Customers can request a scratch-off code card without purchase by mailing their request to theaddress included in the official rules available at participating Little Caesars locations and onlineat LittleCaesarsBuzz.com.

About Little Caesars

Little Caesars Pizza founders Michael and Marian Ilitch opened their first restaurant inGarden City, Michigan in 1959. Little Caesars built more stores in the U.S. in 2008 than any otherpizza chain and today is the largest carry-out chain internationally with restaurants on fivecontinents. Little Caesars is growing in prime markets across the country, and is offering strongfranchisee candidates an opportunity for independence with a proven system. In addition, LittleCaesars offers strong brand awareness with one of the most recognized and appealing charactersin the country, Little Caesar.

In addition to Little Caesars Pizza, Ilitch companies in the food, sports and entertainmentindustries include: the Detroit Red Wings, Olympia Entertainment, Olympia Development, BlueLine Foodservice Distribution, Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, LittleCaesars Pizza Kit Fundraising Program, and a variety of venues within these entities. Michael Ilitchowns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.

For more information about Little Caesars and available franchise opportunities, visitwww.LittleCaesars.com

About PepsiCo Foodservice

The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in the United States and Canada. Rooted inPepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth ofthe corporation’s brands to provide a unified voice to its customers and deliver competitiveadvantage in the fast-growing foodservice and vending channels.

About Sony Computer Entertainment America

Sony Computer Entertainment America Inc. continues to redefine the entertainmentlifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computerentertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, theground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online andnetwork services the PlayStation®Network and PlayStation®Store.

Recognized as the undisputed industry leader, Sony Computer Entertainment AmericaInc. markets the PlayStation family of products and develops, publishes, markets, anddistributes software for the PS one, PlayStation 2, PSP and PS3 for the North American market.Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquartersfor all North American operations and is a wholly owned subsidiary of Sony ComputerEntertainment Inc.

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