Public Relations (PR): Building Your Franchise Brand Through the Media
The Public Relations society of America partially defines PR as “anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.” That’s a big responsibility. Franchise PR marketing plays a significant role as an amplifier of company messaging and buffer in crisis management. It is the key component that aligns brand story with its unique selling proposition, its mission and its leadership team, and then takes it to the public. They are the “big thinker” in a room of business analysts, harder to measure but necessary to round out the big picture.
The Table is Set for Franchise Restaurant Expansion in 2021
It is actually not too hard to see why we should be optimistic about the future of restaurant franchise sales, even as this pandemic lingers and restaurant closings continue. If you consider the ingredients which, when combined, can lead to a resurgence in franchise sales, you can see why the coming year might just be a banner year for franchise sales in the restaurant franchising sector.
First Steps to Preparing to Finance Your Business - Part 2
Preparation when launching a new privately held business or a franchise is key to the success in securing the financing needed to properly capitalize a new business enterprise. The following outline describes video #1 of a 3-part series that outlines key steps to prepare for financing a new business:
Marlane Graphics provies a full range of commercial printing services. Established in 1987, Marlane has a long history of building lasting business relationships with our clients. From personalized design support, through high quality execution, through customized delivery - our service is what sets us apart. Every job, big or small, gets that same dedication to quality and service.
iFranchise Group Receives Top Franchise Advisor Ranking Again – September 2020
[September 1, 2020] – HOMEWOOD, ILLINOIS – For the second year in a row, iFranchise Group was voted the best overall in the franchise consulting and development category from an independent survey conducted by Entrepreneur Magazine. The magazine polled over 700 brands ranging from emerging franchisors to top-ranked Franchise 500 brands with thousands of locations.
Franchise Your Business. Our franchise consulting services are primarily geared toward three markets: Companies seeking to franchise a business, companies who are already franchising, and manufacturers selling through dealers or distributors.
TopFire Media is an award-winning, integrated franchise marketing agency focused on achieving franchisor sales goals and optimizing franchisee local marketing efforts.
Spadea Lignana, Attorneys at Law
Full service franchise law firm serving both franchisors and franchisees.
Three Ways Franchisors Should Pivot Right Now
By Harold Kestenbaum Despite what you might think, now is actually a great time for franchises. Whereas with the 2008 recession, access to funding and financing was extremely limited, the opposite is true now. With low interest rates and many funding programs targeting small businesses, franchisors have the unique opportunity right now to learn how to sell more franchises, despite the upheaval our world seems to be experiencing.