Beware of The Fox in the Henhouse
An acquaintance of mine recently told me about an expensive mistake he made that taught him a valuable lesson. This business executive spent quite a bit of money on pay-per-click lead generation when a representative for the media resource reached out. The media rep promised a much more sophisticated campaign designed to deliver a far greater number of leads. And, as an expert in the field, the businessman trusted their capabilities. A few months later, the results started coming in and, indeed, this strategy delivered a substantially greater number of leads. But as time continued to pass, the businessman realized that these leads resulted in far fewer conversions and sales than expected. In the end, eyeing only the large six-figure marketing budget and not the company’s overall needs and strategies, the fox had snuck into the henhouse and my acquaintance paid the price.
Labor Shortages in the Food Services Market: Why Some Franchises are Thriving, and Some Are Not
Franchise owners in the food industry are feeling the brunt of the labor shortage that has plagued businesses, large and small, in a post-pandemic world. Early in the pandemic, restaurants struggled from shutdowns, consumer wariness, and limited capacity restrictions. As those things have improved in recent months, employers have been struck with a new problem – labor shortages.
5 Reasons Why Franchised Units Can Perform Better Than Company-Owned Locations
There is a myth about franchising that goes something like this: franchisor-owned corporate stores will outperform franchised stores because franchised stores cannot meet the high level of quality that corporate stores do. This misconceived notion is fueled by the idea that by giving up some level of operational control in awarding a franchise, the franchisor is almost necessarily giving up some measure of quality control.
The Positives of Post Pandemic Franchising
There is no question that the last year has been a challenging one for all business large and small, new and established, franchise and start-up. The forecast for the remaining quarters of 2021 is bright however, especially if you are interested in operating a business within an industry now conditioned to thrive post-pandemic, and specifically if it is a franchised concept.
PR Mapping: 4 Ways to Wow
Before any good franchise marketing PR professional maps out a strategy for success, they start with four key principles: Know the brand, know the industry, know the messaging, know the journalist.
As a Franchisor, Are You Broker-Ready?
Between Now and Normal – Turning Back On the Franchise System - Part 3
We are concluding this 3-part series, on some best practices, or possibly let’s continue to say ‘anticipated best practices’ on how to Turn Your Franchise System Back On.
How to Franchise Your Business
The ins and outs of franchising in 3 minutes. Franchise consultants at the iFranchise Group lay out the basics for those asking "what is a franchise" and "how do I franchise my business."
TOP EMERGING FRANCHISE TO CUT FEES FOR VETERANS AND FIRST RESPONDERS
G.I. Tax has been featured by us before for putting a new spin on tax preparation and for offering great services and their support for Veterans. Now they are listed as a top emerging franchise and have offered to cut franchise fees by 50% for all Veterans and first responders who submit an application before March 31st