Discovery Map International, a leader in the curated guide world of North America, just announced an upgrade to its web-based maps that will scale maps with more user-friendly features. This map provider has hard copies and digital formats available to users on its main website and embedded on other websites throughout the US.
Brand President Peter Hans has called the upgrade a true game changer. Previously, the digital map versions on their website were essentially copies of their hand-drawn maps on which users could hover over advertiser names and get some information on the business or attraction. Functionality was basically confined to the drawn map area the user was in. Now, visitors will be greeted with a scalable map so they can zoom in, see all streets in the area, and get more information on the advertisers there. They will also be able to zoom out for a global view to see what else is nearby; conduct searches for things to do, services, eateries, hotels and other attractions; and get information for those places, including links to social media pages, official websites and driving directions.
Other user benefits from the upgrade include improved performance thanks to a lighter data load and an easier-to-read format with less visual clutter than before.
Hans added that those who have taken advantage of franchise opportunities with Discovery Maps are responding very positively to the scale maps, particularly because the advertiser backlinks help improve advertiser exposure. Franchise business owners will also be able to sell ads to businesses who are near or in the same town on a map but not on the face of the print maps thanks to the new format.
The leading provider of guides to top destinations for tourists around the country, Discovery Map International is now offering franchise opportunities in several areas and was named as one of the best franchises in the US for under $150,000 by Forbes. Its total initial investment ranges from $35,000 to $43,800.
