A Beautiful Business
A beautiful business awaits you with INTERIORS by Decorating Den,
the world's largest interior decorating organization and a leader in
the home furnishing industry since 1969. The services of our professionally
trained decorators across the U.S. and Canada are unique. We bring
thousands of samples from top brand name manufacturers directly to
our clients' homes to be viewed in the client’s unique lighting.
Our interior decorators focus on the individual lifestyles, budgets
and long-term needs and desires of our clients.
A Business of Your Own
For a surprisingly low investment, you too can begin building equity
and a real future with your own INTERIORS by Decorating Den franchise.
Consider these advantages:
- Being your own boss and controlling your own destiny
- Flexible hours
- Creative independence
- No corporate glass ceilings
- Pride in ownership
- No prior experience necessary
- Love Decorating
- $29,000 Franchise fee
- $20,000 Working Capital
- Ability to follow a system
- Self confidence
Training and Support
Initial
and ongoing training of franchise owners is a basic ingredient of
our system and covers design principles, product knowledge, sales
and marketing, and business management. Training begins with a 45-day
home study preparation program. This initial training known as “Ready-Set-Go” includes
the necessary steps to start up your new business. New franchisees
then attend Professional Decorating and Sales School, a comprehensive
2-week classroom training session conducted at Lifestyle University
in our corporate headquarters in Easton, Maryland, a beautiful small
town located off the Chesapeake Bay. The next step in our ongoing
training is provided through 12 modules of weekly "Directions" sessions
where we focus on each key aspect of our business. Training continues
with monthly regional meetings, training sessions conducted by suppliers,
mini-conferences, our annual Conference, special national training
events, and our Executive Franchise program which is designed to
bring a franchise to a higher level in both size and sales volume.
Merchandising
INTERIORS by Decorating Den offers the potential franchise owner the
opportunity to purchase wholesale products with more than 100 Preferred
Suppliers. With the advantage of our multi-million dollar group buying
power, INTERIORS by Decorating Den has negotiated superior supplier
packages to form a structured Preferred Supplier Network. This network
supports the franchisee and enables them to spend their time participating
in revenue-generating activities instead of trying to get new vendors
while being faced with minimum orders, stocking requirements, and/or
large minimum opening orders. The Preferred Supplier Network allows
the owner to design projects in multi-lifestyle categories as well
as satisfy multiple home owner demographic profiles. The supplier relationships
that are formed as a result of unified goals are invaluable to both
the new and existing franchise owner. INTERIORS by Decorating Den is
pleased to highlight its many superior business relationships with
such well-respected companies as Hunter Douglas Window Fashions, Kravet
Fabric, Furniture & Trimmings and various divisions of the La-Z-Boy
Company.
Marketing
INTERIORS by Decorating Den franchise owners are supported by an outstanding
marketing program designed to build client confidence, credibility
and name recognition, and provide the owner with a substantial competitive
edge.
Franchisees
order professionally created monthly mailers, including customizable
newsletters, tri-fold mailers and postcards, which are all customizable
online to make marketing even simpler. Also available are free downloadable
newspaper inserts, decorating columns, press releases, and "turn-key" direct
mail programs, which target prime customers in the business owners'
exclusive marketing territory. Additional marketing support comes in
the way of a professional TV and radio ads, mailers geared toward specific
groups such as new homeowners, Yellow Pages advertising, and national
advertising in consumer publications such as:
- Traditional Home
- House Beautiful
- Better Homes & Gardens Special Interest Publications
- O at Home
- Canadian Style at Home
Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Our "Dream Rooms" have graced the pages of major magazines, and our segments on HGTV have attracted millions of viewers worldwide.
Technology
INTERIORS by Decorating Den uses the latest technology to stream-line
business functions and enhance communications within the organization.
Our Intranet system, DecoNet, enables franchise owners to
communicate online with other franchise owners as well as with field
managers, and corporate office personnel. In addition to communications,
DecoNet provides sophisticated customer management and sales reporting,
your own individual web site and a digital library. Our main website
- www.decoratingden.com -
is rapidly becoming "The world's most exciting website for the
home®."
